Having been in-house and agency-side for thirteen years and counting, and having worked in everything from fast-paced start-ups to firmly established global brands, there’s a fair bit to which I’ve been exposed.
As much as I love to write and shoot, I can also be commissioned to take the reins and look after brand-defining projects from start to finish. In the past, that’s encompassed the introduction of Neptune’s in-house magazine, Stories (I looked after the first ten volumes before passing the baton to former Livingetc editor, Suzanne Imre), and the brand refresh and new website at Rowen & Wren (at which I was Head of Brand & Creative until December 2022). Brand elevation and creating considered experiences is where I thrive.
Whether you need somebody to turn that idea you’ve had (but just don’t have the time or headspace for) into a living and breathing thing, or to identify new initiatives to take your brand onwards and upwards, I can quite simply be that pair of hands to help make things happen and life that little bit easier.
How I can help:
Curating product collections
Overseeing product assortment from a brand perspective to ensure what is being brought into the business is right for the customer as well as reflective of the company’s identity and ethos.
Shoot planning
Organising photoshoots from unearthing lesser-known locations and booking through to art direction and prop-sourcing.
Creating and enhancing brand identities
Running brand workshops to set out your values and purpose, and all the ways in which you want to make those things known across creative expression, tone of voice, customer experience and events.
Content strategy
Whether that’s defining it from the word go or evolving it as you look to take your brand down a different path, I can support with figuring out what you should be saying, how often, who to and in what format.
Clients Include
Nick Jones / Plum & Ashby / Hadeda / Studio Farra / Navygrey / Rebecca Udall