— Nick Jones, Founder, Soho House

“Sarah is obsessed with detail and it's what excites me the most about her.

“We could talk for hours about this sort of thing and her opinion is one of the few that I value and respect. She just gets it.

“I love how she writes and shoots but it's the whole thing and how she understands the smaller things as much as the big picture and how everything comes together – and that's something that's very hard to find."

“Sarah is that wonderful combination of a total gem, an interiors guru and a master of both words and pictures.

Her ability to combine them around beautiful things and give them real personality is amazing. Attention to detail is everything, and Sarah has this in spades as well as a collaborative style”

— Nicky Line, product director, Neptune

“Sarah has one of those personalities you instantly warm to. She makes you feel at ease which I think is so important when shooting. 

“Sarah listened to the brief and delivered it perfectly, using her own initiative to give even more than what was expected or even asked for. Her photos are full of soul, warmth and detail – she does this thing where you’re pulled into the photo, as though you’re seeing the world exactly as she does.”

— Rachel Bottomley, artist

  • “With Sarah, there was an instant connection between us, as if it had always been there. It’s hard to find words to describe such a subtle and natural feeling.  Our vision and outlook on life are quite similar. We both look at the world from a place of beauty and wonder and celebrate the simple and subtle things that make life magical. Sarah’s work is a soulful story, a journey that is honest, loving and captivating. Her work makes you pause and invites you to appreciate and celebrate those little moments in life that we easily miss in our busy lives. And it’s just an absolute pleasure to work with her & her radiant energy.”

    Fleur & Nicole, Founders of Sterrekopje

  • "To say that I’m lost for words with Sarah’s photography is an understatement – I am completely blown away by the images she takes for us and really quite emotional about it all. Every single one is simply beautiful – the colours, angles, settings, details. They're perfect in every way, and I could not have asked for more. I just cannot thank her enough, really, from the bottom of my heart."

    — Henny Clarke, By Søren

  • “We started by asking Sarah to write some long-form SEO articles for us and quickly came to the following conclusion: Sarah is one hell of a wordsmith. Content that in less-imaginative hands could easily tip into tedious snoozefests became funny and enlightening with Sarah’s well-crafted copy.  She grasped our tone of voice very quickly (and without any formatted guidelines). Even more impressive was her ability to follow a brief whilst adding her own input to create work that was engaging and achieved brand aims. And if that wasn’t good enough, every piece she has written for us has been delivered before the deadline! She’s an absolute pleasure to work with.”

    — Will Hutchins, Brand Content Editor, Papier

  • "Our meeting with Sarah was serendipitous. She was a staying with us and shared moments of her stay on social media. We absolutely loved her sense of visual storytelling and her eye for detail and beauty and so commissioned her to come back to capture beautiful glimpses of what make Heckfield so special – as seen through her eyes as an avid traveller and creative."

    — Nicole Otero, Marketing Manager at Heckfield Place

  • “We have worked with Sarah for three years and see her as an extension to our team at Ca' Pietra. It's incredibly valuable for our brand knowing that we can work with someone like Sarah who has phenomenal knowledge of the luxury interiors sector. Sarah writes much of our content which varies from trend articles to expert advice. The features perform incredibly well for us across SEO and email and also help us to secure strong press coverage across leading interiors and lifestyle titles. On a personal level, Sarah is easy to work with, always full of ideas, speedy and brimming with creativity.”

    — Grazzie Wilson, head of creative, Ca’ Pietra

  • "Sarah is a delight! She has an innate ability to bring to life content in a way that resonates with both the brand and audience in mind. She is a reliable extension of the team and we would forever be happy to say nice words about her. Smart, adaptable, efficient, and effective."

    — Kirsty Fleetwood, Head of Brand & Content, David Austin Roses

  • “We started working with Sarah before Lick had even launched. She helped us figure out our tone and wrote the earliest pieces of Lick copy – colour guides so that we would immediately be seen as an authority. She’s fluent in tone (in colour) and tone (of voice) – ideal! That was several years ago and Sarah stayed writing for us ever since. From designer collaboration storytelling to snappy advertising lines and heaps of longform SEO blogs, she’s been a core part of Lick’s content from the word go.  She’s also just a really nice person to work with. No fuss, never needs a massive brief, knows interiors and colour theory like the back of her hand, and just cracks on.”

    — Sam, co-founder, Lick

  • “Sarah has worked with us for a number of years now to create a distinct tone of voice that echoes that of our founder and creative director’s. Her knowledge of brand, identity, content and not to mention interiors, design and architecture has really helped to move Sims Hilditch forward. I know that Sarah’s work will always be on time and exactly what we need, that she’ll always respond promptly and that she’ll instinctively know all of the detail to include so I never need to provide a deep brief – all of which makes our life far easier! She is an excellent asset to the Sims Hilditch team.”

    — Naomi Roberts, Head of Communications & Marketing, Sims Hilditch

  • “I worked closely with Sarah during her time at Swoon Editions in my role as head of commerce. Sarah had the tough task of bringing all of our previously sub-contracted copy writing in-house, establishing the Swoon Editions tone of voice and building a team of writers to create a steady, good quality stream of on-brand content around our products and the company. Not an easy task in a company that is launching four new products every single day and sending millions of emails each month. I don’t think it’s actually even doable without Sarah’s iron will, natural ability to lead and incredibly high level of professionalism. Sarah was also in a key role in Swoon Editions’ first foray into branded content, and her work around establishing the tone of voice of the Humans of Swoon Editions blog had a remarkable impact on how our customers perceived the brand.  I’ve watched Sarah take on a myriad of challenges without as much as flinching. She’s as comfortable writing copy that converts onsite and in email as she is writing brand content, telling stories or describing products. She’s a solid creative professional who, I strongly believe, can take on any task that is thrown her way. I would hire her for any project in a heartbeat.”

    — Ira Wichmann, Head of Commerce, Swoon Editions

  • “Sarah is absolutely fab to work with. It's rare to find someone who is so talented, efficient, professional and able to take feedback with grace.”

    — Jade Harwood, Co-Founder & Creative Director, Wool and the Gang

  • “Sarah has a very distinct way of finding everything that is tender in the frame.  Her images are a hushed conversation; a confidence shared.  Hers is a modest, elegant and deliberately paced aesthetic - and perhaps this last is the most striking asset of all, in a culture which is notoriously fast and flippant. Sarah’s photographs invite us to linger, to rest.”

    — Sophie Wilson, 1690 Works

  • “Sarah balances tenacity with an intuition of when to push, and when to let ideas percolate. Her work ethic is beyond reproach. She's a consummate problem solver who brings charm, creativity and formidable talent to everything she does. Above all, she yields results time and time again.  A great hire is worth a dozen merely "good" hires, and Sarah would qualify as a great hire, even when compared to peers with twice her level of experience. I would have her work for me in a second.”

    — Vince Tseng, SVP Product and Strategy, Squaretrade

  • “When it comes to Sarah, the thing that stands out is her ability to take a brief and turn it into beautifully and expertly crafted copy, perfectly balancing engaging but functional content. While working together at Swoon Editions, she not only developed as a copywriter but also as an all round marketing specialist, continually helping to develop a strategy that helped the brand continually engage with it’s core audience. Aside from that Sarah is just a great person to work with! I wouldn’t hesitate to bring her onto any projects I happen to be recruiting for.”

    — Folu Merriman-Johnson, Head of Content, Swoon Editions

  • “I was always thoroughly impressed by Sarah’s consistently high quality writing and speedy turnaround on a number of tasks I gave her, whether it was interiors and luxury lifestyle clients or premium, classy spirits.  She quickly got to grips with every brief, asking the right questions and forming a clear understanding of the brand tone of voice, personality and key messages. The content she produced was of an excellent creative and professional standard, with high-level accuracy and attention to detail. This involved creating the copy for a launch platform for a fashion and lifestyle brand, which brought the brand to life in a way that only a copywriter could do. Apart from being an excellent operator, with a can-do attitude, Sarah is a lovely person, always friendly and engaging, who carries a flair and passion in her work.”

    — Dave Hanney, Head of Strategy, Focus PR

  • "Sarah is the consummate professional copywriter. She is meticulous about taking the brief but then also helps to shape the brief further, bringing her own experience, sector knowledge and insights to the table. As a result Sarah always provides interesting discussion points and plenty of choice about the way we move a project forward together, often elevating the outcome in the process. Her energy and commitment to producing excellent copy and content – sometimes on the shortest of deadlines – means that she is somebody who is great to have in your team of professional associates. Her positivity, agility of mind and determination to get the best outcome make her a pleasure to work with.  I hope to work with Sarah on many projects to come and could recommend her to anybody who is looking for a talented creative partner"

    — Tanya Garland, MD, Cool Blue

  • "Sarah and I worked together at Rowen and Wren. She brought great creative energy to organising our shoots. She found new fresh locations, and led a push in direction for the brand. It was a pleasure to work alongside her."

    – Emma Lee, Photographer